关于

的 市场营销 industry has undergone a fundamental transformation as consumers and businesses increasingly shift their attention from traditional 市场营销 media to digital media. 今天, companies must 连接 with customers and other businesses through digital channels — such as websites, 电子通讯和社交媒体——并调整他们的营销组合以获得成功.

尽管数字营销很流行, research by the Harvard Business Review and industry consultants has found that only a small portion of companies feel they use 社交媒体 effectively.

Appalachian’s Marketing (BSBA) – Digital Marketing degree helps fill this skills gap by preparing students for the business requirements of digital and 社交媒体 市场营销. Appalachian is one of the few universities in the countries to offer such a program and has partnered with companies to create this opportunity.

毕业后

就业: 因为这是一个以技能为基础的项目, graduates transition into the workplace easily and are prepared to work in any industry.

研究生院: 学生们也准备在这个领域攻读新兴的研究生课程.

人

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  校友简介：克里斯蒂安·托雷斯-特鲁希略' 20

  “(My) professors … really pushed me to do my best work and in the long run it truly paid off. 教师们总是确保激励和激励澳门赌场导航娱乐.”

  – Christian Torres-Trujillo ’20, digital 市场营销 specialist with TreeHaus Marketing LLC

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  教师简介:Lubna Nafees

  Dr. Lubna Nafees研究了社交媒体影响者如何塑造人们的态度, 消费者的认知和购买习惯.

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  学生简介:Kayla Sessoms ' 21

  “I sought a degree that would be applicable in the current world but would also combine creativity skills and business skills — digital 市场营销 fits all those areas!”

  ——高年级学生Kayla Sessoms

相关的项目

• 市场营销(BSBA) -一般市场营销
• 市场营销(BSBA)——销售

未成年人

Many 市场营销 students choose management or supply chain management in the 沃克商学院 or public relations in the Department of Communication as a second field of study along with 市场营销 coursework.

查看所有未成年人

课堂外的参与

• 美国市场营销协会 -北美最大的营销协会, this professional association is for individuals and organizations involved in the practice of teaching and study of 市场营销 worldwide. 的 Appalachian chapter of AMA is the only professional 市场营销 club on campus and is open to all majors.
• 谷歌在线营销挑战 – A global competition in which college students use Google AdWords and Google+ to advertise a business or non-profit organization.

全球学习

Appalachian is committed to introducing students to different cultures and teaching them 如何在一个全球化的社会中生活和互动.

All business students fulfill an international requirement, and an increasing number choose to 出国留学 通过各种各样的交流项目. 的 college maintains partnerships with universities across the globe and continues to expand groundbreaking opportunities in emerging markets.

入学要求

的re are no admission requirements beyond admission to 澳门新濠娱乐开户.